Web Site Statistics give
you information on the visitors that come to your web site. These are your
potential customers - what could be more important! Since many people "glaze
over" at the mention of statistics, we'll call it "Visitor Trends."
Visitor Trends tell you how
many potential customers are coming to your site, how many are new and how
many are returning. This is very useful if you're running any kind of a
campaign to get people to your web site; and it tells you how well your search
engine optimization is working.
You can find out how long
visitors stay on your site - is it long enough to learn about your business or
do they just bounce off. If they just bounce away, you may need to display
some very concise information about your business so they know they're in the
You can get information on
how your potential customers are finding your web site. Maybe through Google,
or a site where you have paid to be listed, or they just type in the web
address of your site. If the visitor comes through Google, what do they enter
to find you? If they are coming from a site you pay to list on, is it worth
the fee you pay for the visitors you get? Maybe there's a surprise way
potential customers are finding you that you don't even know about.
You can learn what pages of
your web site are the most popular. You could have an article on your site
that's getting tons of traffic and you won't know unless you learn about your
Visitor Trends offer you
fascinating and key business information about how your web site is working
for you and how it might be improved.
How do you get this cool information?
Sometimes your web hosting service includes statistics or analytics and you
just have to find them.
If you don't have this service on your hosting package, there are a number
of free and paid services that can be incorporated into your web site so you
can track this information. Best to set it up now, so information on your
visitors can begin to be collected.
Among others, Google Analytics
www.google.com/analytics/ and StatCounter
offer this kind of service. Basically they set you up with some code that
goes into each page of your web site just before the </body> tag. If you have
better things to do with your time, let Computer Lynx help you.
Computer Lynx can set up your web site to collect Visitor Trends and also
offers clear and easy to understand analysis of this information based on the
things you most want to know about your potential customers.
copyright Tonna Kutner, Computer Lynx - 2009