Ask your existing
customers. “What would you put into a search engine to find my business?”
This can be very enlightening.
Look through your existing
brochures, business plan and mission statement. Note the words that come up
again and again.
Research on the web. Look
for your business as well as your competition. What keywords bring up other
businesses that are like yours? Remember new customers will not automatically
know your name or the name or your business.
Consider location. If
your business is tied to a neighborhood, city or state, include that location
in your keywords. If a customer enters “massage therapy” as their keywords,
they will get many results from all over the country. Most will refine their
search by adding a location to find a business near them.
Check your keywords with a keyword program like Word Tracker (www.wordtracker.com).
It will tell you how frequently your keyword phrase is actually used by real
people on the web. This will help you avoid optimizing for a keyword phrase
that is used infrequently.
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