Update 2009: The Alt
Tag (ok, it's really the Alt Attribute) is not as important for SEO as it once was,
however, it is still very useful to provide visitors and search engines with
descriptions of your pictures and graphics. Note that FireFox does not
display Alt Attributes when you roll over the picture with your mouse.
However, they will display the Title Attribute.
Search Engine Robots do not
read graphics or look at pictures. They look at your site based on text
only. For this reason always be sure to have the important keywords for your
site prominently displayed and more than once in text.
Graphics or pictures are of
importance too. They can explain a lot to human visitors who are your
important customers and clients.
In the old days (a few
years ago) Alt Tags were used to give a text interpretation for pictures –
especially for those many users who had their graphics turned off so they
could use the web at a faster pace. Now, thanks to faster technology, most
users travel the web at a faster speed and do not turn off pictures. However,
Alt Tags remain and some search engines index them and they can boost your
The Alt Tag is also visible
to human visitors. Roll your mouse over a web graphic and if there is an Alt
Tag, a box with words will pop up. If nothing pops up, there is not an Alt
Tag for that picture. Sometimes the Alt Tag can be a distraction so…
Alt Tags wisely:
Use only 30 or 40 words
in Alt Tags per page.
Make sure your key words
are featured prominently.
Alt Tags should relate to
their associated pictures.
questions? Contact me at
Computer Lynx -
copyright Computer Lynx - 2005