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This ezine is coming to you as a Computer Lynx customer or
interested business or individual. You can sign up or remove yourself on
our web site, or use the link at the bottom.
SELECTING
KEYWORDS - THE BASIS OF
SEARCH ENGINE OPTIMIZATION
The
goal of Search Engine Optimization (SEO) is to allow new qualified customers to
find your website and contact you to start doing business. Those new customers
will enter keywords into a search engine in hopes of finding your business.
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What keywords will a new
customer enter?
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What are the keywords that
best describe your business?
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Which keywords will give
you the best chance of being found by new customers?
These are really important
questions. They are the basis of SEO - this is what you’re optimizing for:
the keywords that best describe your business and will bring new customers to
your site. Optimization works best for just five to seven keywords or keyword
phrases – so choose them carefully.
Here are some tips on
selecting your keywords:
Ask your existing
customers. “What would you put into a search engine to find my business?”
This can be very enlightening.
Look through your existing
brochures, business plan and mission statement. Note the words that come up
again and again.
Research on the web. Look
for your business as well as your competition. What keywords bring up other
businesses that are like yours? Remember new customers will not automatically
know your name or the name or your business.
Consider location. If
your business is tied to a neighborhood, city or state, include that location
in your keywords. If a customer enters “massage therapy” as their keywords,
they will get many results from all over the country. Most will refine their
search by adding a location to find a business near them.
Check your keywords with a keyword program like Word Tracker (www.wordtracker.com).
It will tell you how frequently your keyword phrase is actually used by real
people on the web. This will help you avoid optimizing for a keyword phrase
that is used infrequently.
Got
questions? Contact me at
tonna@computer-lynx.com.
Computer Lynx -
www.computer-lynx.com
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