My company has built a beautiful web site, but we don’t get much business
from it. Someone said it needs to
be listed. What does that mean?
“Listing” is incredibly important in getting new qualified
customers to your site. Many
companies have a web site in order to attract new customers.
However, the potential customer has to be able to find your business.
Most likely, that new customer will use a search engine to find your
search engine is a free service. Popular
ones are Yahoo, Google, Excite, Go, and LookSmart.
There are hundreds of search engines, but only eight or so that are
really important. In order to be
sure that a customer will be able to successfully find your company, the site
must be submitted to each of the important search engines.
search engine is different and each of them changes – so dealing with search
engines can be complicated. Some use lots of humans to help the engines.
Some charge for the submission process, others are free.
They’re like a multi-dimensional, dynamic crossword puzzle, part of
which can be seen and part of which is invisible.
There is also a lot of competition among companies vying with each
other for top billing. If this
sort of thing intrigues you and you want to find out more, type in keywords
“search engine criteria” on one of the search engines and start following
some of the links.
you really want your potential customer to find you, it’s not enough to just
submit your site to search engines. You also want to be sure that your site is
coded properly. This is because, when using a search engine, a customer will
type in “keywords” that refer to the type of product or service they are
looking for. The search engine
will then go and find sites that feature those keywords. If you want your
customer to find you, your site must feature the proper keywords.
I help companies go through the listing process, often the most difficult
piece is determining exactly what keywords are the right for the company.
Whether you have a web site or not, here are two activities to see how
your company might be listed on the internet.
encourage you to try these things: You might start looking at your company in
a whole new way.
out and/or revise your company’s statement of purpose – those words
are very important.
surfing on the web and pretend you’re looking for your company.
What keywords do you type in?
Who comes up? Are they
your competition? Are they an
ally? Who is your competition
and what keywords do they use? Ask
your customers what keywords they would type in to find you.
you have a computer question you would like answered in this space, send it to
past columns of Tips from Tonna, check out the web site: www.computer-lynx.com.
Kutner, Computer LYNX, works with companies to list and develop their web sites. Phone (206) 575-3979 or email firstname.lastname@example.org.
Visit Tonna’s website at www.computer-lynx.com.
in "Verve" - March 2001. Copyright Tonna Kutner